It's a relaunch of Igora Royal! True Color In High Definition. Developed with colorists, for colorists, Igora Royal stands for true color: True Performance, True Inspiration and True Partnership. It empowers you to create by providing true-to-swatch results, amplified intensity and maximum coverage. Igora Royal delivers 100% Reliability for Unique Looks - even under challenging conditions. This is the core line for all natural & fashion color worlds. Choose from over 90 shades.

Igora Royal Absolutes for outstanding coverage and vibrancy on mature hair. Choose from 15 shades.

How To Use ?

Please follow manufacturer's packaged instructions.

Features 

• Stunning, Precise and Intense Color Results
• 40 NEW beautiful shades
• Absolute true-to-swatch results
• Up to 50% longer color retention*
• Up to 25% brighter color vibrancy**
• Fashion colors with up to 70% white hair coverage and with the highest vibrancy on coppers, reds and violets
• Perfect color equalization, even on porous hair
• The clearest lifting shades and advanced care, for maximum contrast & shine