Whether natural or color-treated, every blonde knows how quickly hair color can yellow. The milk_shake icy blond shampoo and conditioner duo counteracts unwanted brassy tones with a unique black pigment that goes beyond traditional purple formulas. Together, they neutralize warm tones, enhance ashy, cool shades, and deliver hydration and smoothness—leaving hair refreshed, radiant, and lightly scented with a fruity fragrance.