Grey coverage, tonality, vibrancy, consistency, and formulation—these are the qualities that matter most to the professional colorist.

milk_shake creative permanent color delivers high quality pigments with intuitive formulation in an infinite array of color possibilities. There is virtually no limit to what you can create. With an advanced, molar-balanced formula, this highly conditioning color is the perfect tool to unleash your creativity without sacrificing the health of your clients’ hair.

Creative permanent color is ideal for:

• Grey coverage
• Dramatic color changes
• All over color application