Medium hold with medium shine.

Easy to use styling cream works well for all hair types. American Crew Forming Cream provides hold, excellent pliability, and a natural shine. It also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

Features: Water Based, Lanolin Wax, Sucrose, PVP Copolymer, Glycerin.

Benefits: Shampoos out easily without residue, humectant that provides movable hold, conditions and moisturises hair, a holding agent that encourages firmness, body and fullness to the hair, softens and swells the hair shaft making hair appear thicker.

Directions:

Work a small amount of American Crew Forming Cream evenly through damp or dry hair and style as desired.