John Paul Pet Super Bright Shampoo is a luxurious botanical cleanser specially developed to whiten light or darker-colored fur safely. This extraordinary formula combines aloe Vera gel, Hydrolyzed Oats, Chamomile that delivers moisture, and Sweet Almond Oil that conditions and imparts a wonderful light almond fragrance. John Paul Pet Super Bright Shampoo cleans thoroughly and rinses out easily, leaving the coat sparkling clean and shiny. It is enriched with optical enhancers, blue and purple, that make dull coats appear brighter and more vibrant, adding highlights to all color coats.