Joico Color Endure Violet Shampoo
Joico
SKU: JOIC-VIO-SH.1L
Joico Color Endure Violet Sulfate-Free Shampoo 33.8 oz
Just one level of fade protection? Discover full coverage color insurance.
Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.
You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out... for about one-to-three minutes. Because that's how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.
Perfect choice for: Highlighted high-lift blonde or gray hair that's faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.
The inside secret: It takes a lot to make purple powerful. We start with our Multi-Spectrum Defense Complex (rich in Green-Tea-derived Antioxidants and UV protectants); as well as Bio-Advanced Peptide Complex, our unique formulation of proteins that adhere to damaged hair strands, and offering reconstruction from the inside out. (Note: This product contains ingredients that may cause irritation; a preliminary patch test should be completed before use.)
Just one level of fade protection? Discover full coverage color insurance.
Sulfate-free Color Endure keeps color true to hue with our triple-threat Multi-spectrum Defense Complex,TM a mega complex of fade-defying Green Tea, antioxidants and UV protectors that fight both the physical and environmental factors that can cause fading and tonal change.
You put your shampoo in, you rinse your shampoo out, you put your Violet Conditioner in and you let it all hang out... for about one-to-three minutes. Because that's how long it takes for our perfect purple moisturizer to knock the brassy tones right out of cool blondes (and gray) heads.
Perfect choice for: Highlighted high-lift blonde or gray hair that's faded or turned a shade of not-so-mellow yellow, thanks to the common oxidization process.
The inside secret: It takes a lot to make purple powerful. We start with our Multi-Spectrum Defense Complex (rich in Green-Tea-derived Antioxidants and UV protectants); as well as Bio-Advanced Peptide Complex, our unique formulation of proteins that adhere to damaged hair strands, and offering reconstruction from the inside out. (Note: This product contains ingredients that may cause irritation; a preliminary patch test should be completed before use.)
