Calura Perm - Matte 7-13/7AG
These permanent shades will help you control or neutralize red and orange tones, and correct unwanted warmth to create a natural result with cool and earthy tones.
*not recommended for pre-lightened hair*
The CALURA system is formulated with an innovative exothermic technology that was designed to maximize dye penetration and minimize hair damage. Each shade was formulated to generate a specific increase in temperature to achieve desired results. As a bonus, this heat allows a thorough penetration of the certified organic essences and keratin. The result is an incomparable radiant shine!
The exothermic technology of CALURA offers the following 3 main benefits:
1. Perfectly covers white hair
2. Allows lightening up to 5 levels
3. Offers superior hold of trendy shades
1. Perfectly covers white hair
2. Allows lightening up to 5 levels
3. Offers superior hold of trendy shades
