Goldwell Topchic Professional Hair Color 12BS Ultra blonde beige silver.

With Topchic, you can be confident in achieving your target color every time you want; the permanent alkaline hair color for superb color results. Infused with hydrolyzed wheat protein and panthenol to add strength and shine to hair. Impeccable quality. Durable color. Accurate. Perfect tones. Formulated with Color Link, a patented technology that allows color molecules to "link" together. Its patented penetration system ensures even pigment distribution from scalp to ends. Total coverage.
All Goldwell hair color is aligned with the Goldwell Master Palette.
The Goldwell lotions and colors have been formulated in order to work in synergy and to achieve the perfect color. Topchic Lotion ensures the perfect nuance, texture, pH, mixtures alkalinity.