Joico Blonde Life Brilliant Tone Violet Smoothing Foam is luxuriously creamy and cool as can be!  This dual-action styling breakthrough tackles brass and leaves hair exceptionally smooth, super soft, and Blonde Life bright!

• Instantly tones blonde hair, banishing brassiness in a single application
• Maintains the beautiful brightness of cool, blonde hair
• Smooths and polishes each strand, lending a frizz-free finish that shows off blonde like never before