Purple Shampoo: Benefits and Best Practices

by Anjelina Tongco

Coloring your hair isn’t as simple as many people think it to be, at least not when you want it to keep its vibrant, healthy look. Color-treated hair requires special care to maintain its vibrancy and prevent unwanted brassiness. Purple shampoo has become a popular choice among hair enthusiasts, particularly those with blonde highlights, balayage hair, or light-colored hair shades. In this article, we will delve into the benefits and best practices of using purple shampoo to nurture color-treated hair. Learn how this unique product can help maintain your hair color, combat brassiness, and enhance the beauty of various hair shades.

Understanding the Power of Purple Shampoo 

Purple shampoo contains violet pigments that help neutralize unwanted brassy tones in color-treated hair. The purple pigments counteract the yellow and orange undertones that can develop over time, particularly in light hair shades. By incorporating purple shampoo into your hair care routine, you can extend the life of your hair color and maintain a fresh, cool-toned appearance.

The Benefits of Purple Shampoo for Different Hair Colors

While purple shampoo is often associated with blonde hair, it offers benefits for various hair colors. For brunettes with highlights or balayage, purple shampoo can help reduce warmth and maintain a balanced tone. It can also enhance the vibrancy of cooler brown shades. Additionally, purple shampoo can add dimension and counteract brassiness in red, auburn, and other warm-toned hair colors.

Best Practices for Using Purple Shampoo

To make the most of purple shampoo, it's essential to use it correctly. Start by wetting your hair and applying a small amount of purple shampoo, focusing on areas prone to brassiness. Leave the shampoo on for a few minutes to allow the violet pigments to work their magic, then rinse thoroughly. It's important to note that excessive use of purple shampoo can lead to a slight purple tint, so it's best to use it once or twice a week or as directed by your stylist.

Complementing Purple Shampoo with Proper Hair Care

To maintain healthy, vibrant color-treated hair, it's crucial to complement the use of purple shampoo with other hair care practices. Opt for sulfate-free shampoos and conditioners designed for color-treated hair. Regularly deep condition your hair to keep it nourished and moisturized. Protect your hair from heat styling tools and minimize exposure to UV rays. Lastly, consult with a professional stylist for personalized advice on maintaining your specific hair color and type.

Purple shampoo can be a game-changer for those with color-treated hair, helping to maintain vibrant tones and combat brassiness. By understanding the benefits and following best practices, you can nurture and preserve the beauty of your hair color for longer-lasting results.